Tide to go

take control of the unexpected.

Tide to Go visibly turns your stains around in seconds.

‘A’ is a physical sticker that can be removed. The ad encourages consumers to remove the sticker and place it over the stain to see the difference Tide To Go can make within seconds.

The print ads would be found in magazines or direct mail.

When a viewer looks at this ad from the left side, the stain is visible. However, when they move slightly to the right, the stain quickly disappears.