EAT NOW, ACT LATER.
TUMS keeps the peace between your appetite and your gut so you can keep eating the foods you love.
TUMS partnership with Sriracha hot sauce. Every Sriracha bottle comes with a free TUMS bottle and would be sold in grocery stores in the hot sauce aisle.
TUMS partnership with restaurants that are known for their spicy and heartburn inducing menu items, like Thai, Indian, and Mexican foods in various major cities. TUMS symbol is placed next to all food and drinks that cause heartburn and an actual TUMS will be given to the customer when they order that food.